New Room Product for Hupin
Hospitality
Context:
Hupin Resort sought to differentiate itself in the competitive hospitality market by launching a new wing that emphasized sustainability and unique spatial experience of living like a local and with nature, catering to eco-conscious travelers.
Problem:
The resort faced challenges in designing a product that balanced environmental responsibility, cultural authenticity, and modern guest expectations, while maintaining operational efficiency and profitability.
Role & Responsibilities
Product Manager - Chief Architect
Defined the product vision, aligning with sustainability goals and cultural themes.
Conducted market research to identify guest preferences and industry trends.
Designed spaces that integrated local craftsmanship with modern comforts.
Led cross-functional teams through the design, construction, and launch phases.
Developed and implemented a marketing strategy to position the Delias Wing as a flagship offering.
The Approach (Process)
Research:
Conducted surveys with eco-conscious and culturally curious travelers to understand their priorities.
Collaborated with local artisans and cultural experts to incorporate regional design elements.
Strategy:
Established sustainability benchmarks, including energy efficiency, waste reduction, and use of renewable materials.
Created a guest journey map to ensure seamless experiences into the stay.
Design & Development:
Designed rooms using reclaimed wood, natural fabrics, and locally sourced materials.
Integrated large windows and open layouts to enhance natural lighting and ventilation.
Added features such as local architectural feature, artwork inspired by locality, educational materials on local flora and fauna.
The Solution (Key Features)
Sustainable Design:
Energy-efficient lighting and water-saving fixtures.
Locally sourced construction materials to reduce carbon footprint.
Guest Comforts:
Spacious layouts with modern amenities, ensuring eco-consciousness does not compromise luxury.
Private platform balconies inspired by local architectural feature with panoramic views of Inle Lake.
Power in Numbers
40%
Increased Booking Inquiries
160%
Increased Revenue
28%
Increased ADR
Visuals & Artifacts
Reflection & Learnings
What Went Well:
Collaboration with local artisans and traditional builders delivered a unique and authentic guest experience.
Marketing efforts successfully positioned the Delias Wing as a flagship offering for the resort.
Challenges:
Sourcing sustainable materials locally while maintaining project timelines.
Balancing traditional elements with modern guest expectations required careful iteration.
Lessons:
Incorporating local culture into the design process strengthens community engagement and guest connection.
Sustainability-focused designs can enhance guest satisfaction and reduce operational costs.